Terms of Service
justinhmueller.com — The SMS Coach
Justin H. Mueller
Last reviewed: April 2026
These Terms of Service govern your use of justinhmueller.com and any advisory services or self-serve products requested or purchased through this site. By accessing the site, submitting a service request, or completing a purchase, you agree to these terms.
1. Who Operates This Site
This site is operated by Justin H. Mueller, an independent advisor operating as The SMS Coach. References to "I," "me," or "the advisor" throughout these terms mean Justin H. Mueller as an individual independent contractor, not an organization, law firm, or licensed professional body.
2. Products and Services — Nature and Scope
This site offers two categories of offerings: advisory engagements (custom, scoped professional services) and self-serve products (fixed-price digital products available for direct purchase). Each is governed by the terms in the relevant subsection below, and by the specific description on the applicable product or service page.
2.1 Advisory engagements
Advisory engagements are custom, scoped professional services. Each has a defined scope, a bounded set of deliverables, and a fixed engagement model. The specific scope, deliverables, and limitations of each service are described on the applicable service page.
Advisory services available as of the last review date include:
- SMS Disclosure & Policy Alignment Check
- SMS Consent Architecture Review
- End-to-End SMS Compliance & Consent Audit
- Executive & Fractional Advisory Retainer
All advisory services are delivered as written, structured documents or ongoing written advisory access, as described per service. No advisory service includes calls, slide decks, legal representation, implementation work, or code development.
2.2 Self-serve products
Self-serve products are fixed-price digital products — including but not limited to templates, frameworks, guides, checklists, and reference tools — available for direct purchase without a custom engagement. Product descriptions, included contents, and applicable limitations are described on the individual product page at the time of purchase.
Self-serve products are provided for professional reference and internal use. They are not legal advice and do not represent a custom advisory engagement tailored to your specific program.
2.3 What these offerings are not
Neither advisory services nor self-serve products constitute legal advice or legal representation. No attorney-client relationship is created by engaging with this site, submitting the intake form, purchasing a product, or retaining any advisory service.
Advisory outputs and product content represent professional judgment, analysis, and frameworks based on publicly available carrier requirements, industry standards, and — in the case of advisory engagements — program information you provide. Your internal teams and legal counsel remain responsible for final decisions and implementation.
2.4 No guarantee of outcomes
No advisory engagement or self-serve product guarantees specific compliance results, carrier approval, registration success, or protection from regulatory action. Messaging environments involve third-party platforms, carrier policies, and regulatory frameworks outside my control. Recommendations are made in good faith based on information available at the time of the engagement or publication.
3. Requesting Advisory Services
All advisory service requests flow through the intake form at justinhmueller.com/intake. Submitting the intake form does not create a contract or obligation on either party. I review all submissions and confirm scope, fit, and pricing before any engagement begins. I may decline any request at my discretion.
There are no free consultations, scoping calls, or open-ended discovery sessions. The intake form is the only path to request any advisory service.
4. Advisory Engagement Terms
4.1 Scope confirmation
Final scope, deliverables, and pricing are confirmed in writing before work begins. Work does not commence until both parties have agreed on scope in writing.
4.2 Payment
Payment terms are confirmed at the time of engagement. Advisory services are not delivered in full until payment is received or payment terms are agreed in writing. For retainer engagements, a minimum three-month commitment applies as described on the service page.
4.3 Modifications to scope
Scope changes must be agreed in writing. Requests that fall outside confirmed scope are not covered under an existing engagement and may require a separate request.
4.4 Termination
Either party may terminate an engagement by written notice. For retainer engagements, early termination terms are confirmed at the time of engagement. Deliverables completed and delivered prior to termination remain billable.
5. Self-Serve Product Terms
5.1 Purchases
Self-serve products are available for direct purchase through this site. All sales are final unless otherwise stated on the product page. Because digital products are delivered immediately upon purchase, refunds are not available except where required by applicable law or explicitly offered on the product page.
5.2 License
Purchase of a self-serve product grants you a non-exclusive, non-transferable license for internal professional use within your organization. You may not resell, sublicense, distribute, or publish the product or its contents externally, in whole or in part, without written permission.
6. Confidentiality
Information you share through the intake process or during an engagement is used only to perform the agreed advisory work. Client names and identifying organizational details are kept confidential during and after an engagement. I do not share client identities with third parties except as required by law, and I do not reference a client by name in any public context unless I have received explicit written permission or the client has voluntarily provided a public-facing review or recommendation of my services.
7. Intellectual Property
7.1 Advisory deliverables
Written deliverables produced as part of an advisory engagement — annotated reviews, audit reports, gap registers, roadmaps, frameworks, and related work product — belong to you. You may use, adapt, implement, and distribute them within your organization without restriction.
I retain the right to anonymize and repurpose insights, patterns, approaches, and structural elements drawn from advisory work. This includes using anonymized observations in published content, frameworks, site resources, and future products. No client-identifying information is included in any repurposed content without explicit written permission. This right to repurpose reflects a core part of how this practice operates: direct program experience is the source of its value, and that value cannot be maintained without the ability to apply and build on what is learned in the field.
7.2 Client-provided materials
Materials you provide to support an advisory engagement — program documentation, disclosure copy, opt-in flows, internal standards, and similar — remain your property. I use them only to perform the agreed scope of work and do not retain or repurpose them in identifiable form.
7.3 Site content
All content published on this site — including guides, FAQs, frameworks, reference materials, blog posts, and all other written and structured content — is the intellectual property of Justin H. Mueller. Site content is often developed with the assistance of generative AI tools, but every piece is personally guided, edited, and approved before publication. Nothing is published through automated pipelines, recycled from generic sources, or posted without my direct review and sign-off.
You may use site resources for internal reference, self-diagnosis, and professional use. Reproduction, republication, or commercial use of site content requires written permission.
8. Site Use
This site is a professional reference and service request channel. You may access and use publicly available content for legitimate business and research purposes. Automated scraping, bulk data collection, or use of site content to train AI models is not permitted without written authorization.
9. Free Resources
Content published in the Resources section — guides, FAQs, frameworks, and related reference materials — is provided free of charge for informational purposes. This content is not legal advice. It is designed to be usable without engaging any paid service. If you need external judgment on your specific program, that is what the advisory services are for.
10. Limitation of Liability
To the maximum extent permitted by applicable law, my liability in connection with any advisory service, self-serve product, or use of this site is limited to the fees paid for the specific engagement or product giving rise to the claim. I am not liable for indirect, incidental, consequential, or punitive damages, including but not limited to carrier actions, regulatory penalties, revenue loss, or filtering events.
This limitation applies regardless of whether the claim arises in contract, tort, or any other theory.
11. Disclaimer of Warranties
This site and all services and products are provided on an "as is" basis. No warranty is made — express or implied — regarding the accuracy, completeness, or fitness for a particular purpose of any content, advisory output, or self-serve product. Carrier policies, regulatory frameworks, and industry standards change. Content and products published on this site may not reflect the most current requirements at the time you access or use them.
12. Third-Party Links and Platforms
This site may link to third-party platforms, carrier documentation, regulatory sources, or external resources. These links are provided for reference only. I do not control third-party content and make no representations about its accuracy or availability.
13. Governing Law
These Terms are governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law principles.
Any legal action or proceeding arising out of or relating to these Terms shall be brought exclusively in the state or federal courts located in Dallas County, Texas, and you consent to the personal jurisdiction and venue of such courts.
14. Changes to These Terms
I may update these terms from time to time. The current version is always available at justinhmueller.com/terms. Continued use of the site, submission of a service request, or purchase of a product after an update constitutes acceptance of the revised terms.
15. Contact
For questions about these terms or a past engagement:
justinhmueller.com
These terms apply to the site, advisory services, and self-serve products as of the last review date above. They do not retroactively apply to completed engagements unless agreed in writing.
