SMS Program Design
Build the messaging program correctly before compliance, registration, and deliverability problems become expensive to unwind.
What this is
SMS Program Design is advisory support for teams planning, rebuilding, or expanding an A2P messaging program. The focus is the operating foundation: consent architecture, disclosure language, sender strategy, message-type alignment, documentation, governance, and launch readiness.
This is the right starting point when the program is still flexible enough to design well, rather than repair later.
When this is the right starting point
This service fits when you:
- Are planning a new SMS, MMS, RCS, or A2P messaging program
- Are preparing to add new use cases, markets, sender types, or acquisition channels
- Need consent, disclosure, registration, and governance decisions aligned before launch
- Want a defensible program structure before legal, compliance, carrier, or platform review
- Are rebuilding a program after confusion, drift, or inherited documentation gaps
This is not the right fit if the program is already blocked by filtering, carrier action, or registration rejection. Those map to diagnostic or readiness review work.
What is reviewed
- Program goals, use cases, message categories, and sender-type strategy
- Consent paths and subscriber-facing disclosure surfaces
- Privacy/terms alignment for SMS or A2P messaging claims
- 10DLC, toll-free, short code, or related registration-readiness considerations
- Opt-out handling, suppression expectations, and escalation paths
- Governance model: who owns review, approvals, documentation, and change control
- Evidence strategy: what should be captured, stored, and available if challenged
What you receive
- Written program design review
- Recommended consent and disclosure structure
- Registration-readiness and documentation checklist
- Governance and escalation recommendations
- Priority risks and open decisions to resolve before launch
Delivered as a structured written document. Not a slide deck. Not implementation.
What this is not
- Not legal advice or legal representation
- Not copywriting-only support
- Not platform implementation or code development
- Not registration submission management
- Not ongoing monitoring after launch unless separately scoped
Pricing
Final scope and pricing are confirmed after intake review based on program complexity, sender types, markets, and documentation needs.
How to proceed
Complete the intake form with where the program stands, what is being launched or changed, and what decisions need external review. I will confirm fit, scope, and next step before work begins.
