The SMS Coach, Justin H. Mueller

Nebraska SMS Marketing and A2P Messaging Rules

A plain-language, source-linked guide to Nebraska authorities relevant to SMS, MMS, telemarketing, privacy, consent, and do-not-call issues.

2reviewed source records
0express text-message sources
1fact-dependent source
1related or unresolved source

What the sources say

The Nebraska sources reviewed for this page do not establish a broad text-specific rule, but 1 record may apply depending on the program facts. Those conditions are shown rather than treated as settled coverage.

Authorities and official sources

Each entry explains what the source says, where its limits are, and what it does not establish.

State law · Current

Neb. Rev. Stat. § 86-242

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How this authority relates to messaging

This source may apply to text messaging, but the result depends on facts the source does not resolve automatically.

What the source establishes

  • Neb. Rev. Stat. § 86-242 reaches certain automatically delivered messages.

Limits and important context

  • Attorney General enforcement.
  • The statute does not expressly define “message” as SMS/MMS, so text application remains conditional.

Official and supporting sources

  1. § 86-242, “telephone solicitation”
Source and review details
Jurisdiction
Nebraska
Source type
State law
Current status
Current

State law · Current

Nebraska Data Privacy Act

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How this authority relates to messaging

This source is relevant to the broader program, but the reviewed text does not expressly establish general SMS or MMS coverage.

What the source establishes

  • Data minimization, compatible-use limits, security, sensitive-data consent, and exclusive AG enforcement; no private right of action.

Limits and important context

  • Applies to businesses in Nebraska or offering products/services consumed there, unless small-business exempt, with a separate sensitive-data-sale rule even for certain smaller entities. Material for any program using sensitive phone-number-linked data or sharing sensitive segments with third parties. Nebraska’s special rule for sale of sensitive data by otherwise exempt small businesses is the main reason to add it to the ledger instead of treating it as just another standard state privacy law. Operative January 1, 2025. Strongest surfaced official source is the Nebraska Legislature text. Operative January 1, 2025; enforcement is at § 87-1119; no private right of action.

Facts that may change the result

  • Does the organization fall within the Nebraska Data Privacy Act, including its sensitive-data rule for certain small businesses?

Official and supporting sources

  1. Nebraska Legislature
  2. Nebraska Legislature
  3. nebraskalegislature.gov
  4. Nebraska Legislature
Source and review details
Jurisdiction
Nebraska
Source type
State law
Current status
Current

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